I think the manufacturers of this kind of shampoo have chosen a very good idea to advertising their product. This is a creative sample of advertising.
I personally believe that this advert is more effective than the other adverts which usually use sexual exploitation. I am mostly attracted by adverts which use creative and new ideas.
As we can see here they wanted to show us how much the particular shampoo can make our hairs stronger so we can even use it as the violin ..... like the woman in the picture. They also used attractive and bright colors like green, white and grey to increase the power of their message.